The talk that won PPC camp 2026, rebuilt in English. The MCP server, the data, the memory, and the sixteen applications running on live accounts.
Shopping and PMax reports show the query but never the product. Rebuild the missing query × product report with one URL parameter and two GA4 dimensions.
Every online shop has a Google Merchant Center feed. Run it through this process and get a hard-data answer to which country to expand into next.
One run found 1,996 pages competitors rank for that a client doesn't, with 1.5M monthly searches behind them. The AI-matched gap map, for a few dollars.
On a huge site the first Search question is not which keywords to buy, but which landing pages can afford paid clicks at all. Your GA4 holds the answer.
Microsoft switches SOAP off on January 31, 2027 and quietly reaches feature parity with Google. What to rebuild first, with the exact REST calls to make.
The Content API for Shopping dies on August 18, 2026 and DSA becomes AI Max in February 2027. The exact call or migration to run before either date arrives.
For 15 years, automating PPC the right way cost more than it returned. AI didn't change what's possible. It changed the economics. Here's the proof.
That's the usual reaction. Let's look at your campaigns together.
