I've been automating PPC since it was still called AdWords.
Twenty years in paid media, twelve of them inside the Google Ads API. I turned hand-built campaigns into scripts, scripts into products, and products into an agency. This is the long version.
How PPC grew up — and I grew with it
Each stop: what the industry looked like then, and what I was building. The illustrations are unapologetically AI-generated. The milestones are real.
Back when „Google AdWords" still had the space in it. Campaigns built by hand, keyword research as cardio, and a growing suspicion that most of the job was a for-loop waiting to be written.
A PPC agency built around developers instead of the other way around. The bet: paid media was about to become an engineering discipline, and most agencies weren't staffed for it.
Marketing Festival Brno: a main-stage case study on automating Sklik campaigns with scripts, plus a hands-on „PPC Automation" workshop. The same year I launched ppc-scripts.eu — back when scripting your bidding was still a heresy.
Through ppc-scripts.eu I ran paid public workshops on PPC automation — mostly in Prague — and trained somewhere north of 300 specialists to script their own campaigns. Plus a talk at E-shop Summit 2016.
An English talk in the international session of PPC Masters Berlin — Germany's first dedicated PPC conference. The same year, Google invited me to speak at its Performance & Branding Summit in Prague on reporting PPC campaigns with Data Studio — the talk is on Google's own channel.
Scripts became a product: a SaaS for reporting and campaign automation over the Google Ads API. Today it quietly sends around 889 reports a day across accounts — while everyone sleeps.
PPC Restart 2019 (lead scoring) and ONCON („Advanced PPC campaigns for e-commerce"). Increasingly the invitations came in three languages — and increasingly I had to turn some down.
PPC Summit at Czech Online Expo, and a business-reporting talk at PPC camp that landed in the top-voted slots. The topic everyone wanted: how to report data clients actually read.
Lynt is a Google Premier Partner — the top 3% — with a dedicated Google account team and a seat in the agency-partner program. Campaigns running in 100+ countries. (The „World's Okayest Boss" mug is a gift, for the record.)
Building Boostora AI — AI enrichment for Google Shopping feeds — and shipping in a week what used to take two developers six months. Another top-voted PPC camp talk in 2026. The constraints I spent 20 years working around are simply gone.
Stages, in their own words
A decade of speaking — Czech, Slovak and English. Most of these links still resolve.
Not just campaigns — products
The script library and workshop brand that trained 300+ specialists to automate their own bidding, reporting and quality-score work.
A SaaS for reporting and campaign automation over the Google Ads API. ~889 reports a day, every day, across accounts.
AI enrichment of Google Merchant Center feeds, so Shopping campaigns rank for what products actually are. The current obsession.
boostoraai ↗If any of this sounds like what your marketing is missing, the contact page is short — and I read every message myself.