A 20-year PPC automation veteran on what campaign optimization looks like now that AI broke the economics of marketing automation. Real use cases, real numbers.https://jakubkasparu.com/enhttps://jakubkasparu.com/articles/ai-ppc-marketing-2-0/https://jakubkasparu.com/articles/ai-ppc-marketing-2-0/For 15 years, automating PPC the right way cost more than it returned. AI didn't change what's possible — it changed the economics. Here's the proof.Fri, 12 Jun 2026 00:00:00 GMTIndustryhttps://jakubkasparu.com/articles/competitor-content-gap-analysis/https://jakubkasparu.com/articles/competitor-content-gap-analysis/Find every page a competitor ranks for and you don't — then turn that map into campaigns, assortment and content. The modern, AI-matched, near-free version.Fri, 12 Jun 2026 00:00:00 GMTCompetitive Intelligencehttps://jakubkasparu.com/articles/google-ads-api-year-in-review/https://jakubkasparu.com/articles/google-ads-api-year-in-review/Two hard deadlines, the AI Max takeover and the Content API shutdown — each with the exact call or migration to run before it bites.Fri, 12 Jun 2026 00:00:00 GMTAPI newshttps://jakubkasparu.com/articles/search-campaign-prioritization-ga4/https://jakubkasparu.com/articles/search-campaign-prioritization-ga4/On a huge site, the first Search question isn't keywords — it's which landing pages can afford to be advertised. GA4 economics answers it, step by step.Fri, 12 Jun 2026 00:00:00 GMTSearch strategyhttps://jakubkasparu.com/articles/microsoft-ads-api-year-in-review/https://jakubkasparu.com/articles/microsoft-ads-api-year-in-review/A hard SOAP-to-REST deadline, feature parity with Google, AI Max on Bing — each with the exact call or migration to run before the clock runs out.Fri, 12 Jun 2026 00:00:00 GMTAPI newshttps://jakubkasparu.com/articles/market-expansion-analysis-blueprint/https://jakubkasparu.com/articles/market-expansion-analysis-blueprint/Feed a product catalogue in, get a ranked list of which countries to expand to — with the real intermediate output shown at every single step.Fri, 12 Jun 2026 00:00:00 GMTExpansionhttps://jakubkasparu.com/articles/shopping-search-terms-per-product/https://jakubkasparu.com/articles/shopping-search-terms-per-product/Shopping and PMax reports show the query but never the product. Rebuild the missing query × product report with one URL parameter and two GA4 dimensions.Fri, 12 Jun 2026 00:00:00 GMTShopping & PMaxhttps://jakubkasparu.com/articles/news/ai-max-replaces-dynamic-search-ads/https://jakubkasparu.com/articles/news/ai-max-replaces-dynamic-search-ads/Google's AI Max for Search hit GA in April 2026 and auto-upgrades all Dynamic Search Ads in September. What changes, and how to test before it's forced.Fri, 12 Jun 2026 00:00:00 GMTAPI newshttps://jakubkasparu.com/articles/news/content-api-shopping-sunset-2026/https://jakubkasparu.com/articles/news/content-api-shopping-sunset-2026/Google's Content API for Shopping v2.1 turns off on August 18, 2026. If your feed automation still runs on it, here's what breaks and how to migrate.Fri, 12 Jun 2026 00:00:00 GMTAPI newshttps://jakubkasparu.com/articles/news/microsoft-ads-google-login/https://jakubkasparu.com/articles/news/microsoft-ads-google-login/Since December 2025, the Bing Ads API supports Google OAuth — authenticate with the same Google identity you already use for Google Ads.Fri, 12 Jun 2026 00:00:00 GMTAPI newshttps://jakubkasparu.com/articles/news/merchant-api-google-ads-scripts/https://jakubkasparu.com/articles/news/merchant-api-google-ads-scripts/As of April 2026, Google Ads Scripts can call the Merchant API. One script can now react to a feed disapproval by changing bids or pausing a campaign.Fri, 12 Jun 2026 00:00:00 GMTAPI news