AI PPC Marketing 2.0

AI broke the economics of PPC automation.

I've spent 20 years running PPC campaigns — 12 of them inside the Google Ads API. What used to take two senior developers six months now ships in a week. Real use cases, real numbers.

Read the manifesto → Get in touch
20 yrs
PPC
12 yrs
Ads API
100+
Countries
€2.5M+
Monthly

the serious face is real — the article covers are not ✦

Deep dives

Use cases, with receipts

All articles →
PPC tools and props sorted into a 'finally affordable' pile.
Deep dive
PPC automation was always possible. It just never paid for itself — until now. Jun 12, 2026 · 11 min
An archaeologist brushing dust off missing tiles in a map of a website
Deep dive
The content-gap analysis that pays for itself in a coffee's worth of API credit Jun 12, 2026 · 13 min
Illustration of a year-long API timeline with two red deadline markers looming at the end.
Deep dive
What changed in Google's APIs this year — and exactly what to do about it Jun 12, 2026 · 13 min
News & commentary

What changed this week — and how to automate it

Jun 12 AI Max is replacing Dynamic Search Ads — the September 2026 auto-upgrade News Jun 12 Content API for Shopping shuts down August 18, 2026 — the last train to Merchant API News Jun 12 Merchant API comes to Google Ads Scripts — feed and campaigns in one place News
The point of all this

Your marketing could already have this level of AI implemented.

Everything on this blog runs in production for real clients — through Lynt and Boostora. If your agency isn't doing this, let's talk.

Get in touch →